I love all things evil and taboo so the idea of black coffee with a satanic theme really appealed to me. Me and my wife drink a lot of coffee and the stronger the better. Thankfully the 666 blend did the trick and went down better than all the brands I've had in the past. Not only that but with the Black Cross shirts you get a shirt that felt really premium and had some wicked artwork that represents my appeal of the macabre and love of black metal.